Our proprietary CrumbTag technology, in cooperation with Microsoft Windows Azure, allows you to match real-time campaigns with countless (anonymous) details of internet users. This, among other factors, means that ad campaigns do not have to be aimed at target groups in advance. The CrumbTag algorithms find existing and new groups of interested parties for advertisers. Every day, CrumbTag evaluates the characteristics of 250 million page views in the Netherlands. This represents about 98% of all internet visitors. Every visitor to the internet is evaluated on relevance to our advertisers' campaigns. The entire process, from evaluation to the decision whether to display an ad, takes only milliseconds. We can do this with tens of thousands of campaigns at once!